You’ll no doubt have noticed that when you research a business online, some of the pages found show additional information in the search results preview. Here’s an example:
The result from The Telegraph includes a star rating and indicates that it’s a review, whereas the one below is a standard search result. This enhanced preview is called a ‘rich snippet’.
The reason for this is that the page found on The Telegraph website includes ‘hidden’ information for search engines (known as markup language) that tells them that this content is in the form of a review.
This markup language adheres to a specific structured data format recognised by major search providers called schema.org – in this case it’s the schema.org format for reviews. That’s why the search engine results display this extra information.
These ‘rich snippets’ tend to stand out over standard results in search engine results pages, making them more likely to be selected. They also instantly enhance the credibility of the business in question.
The good news is, you don’t need to become a schema.org or ‘rich snippets’ expert in order to take advantage of this. Testimonials published on your website using ReviewsMANAGER automatically adhere to this standard which makes it more likely that searches for your business will include these ‘rich snippets’.
This is just one of the reasons you should consider using the ReviewsMANAGER system for gathering customer feedback and publishing online testimonials.
To test if a page uses the correct schema.org format you can test it using Google’s rich snippets webmaster tool