Lifting your business off of the ground is a key and crucial step to ensuring the success and longevity of your business. But how do you start spreading the word about your business?

Having public reviews for your business can help you reach many more potential customers, which can in turn reflect on your profitability and website conversion rates. Publishing reviews to many online platforms allows you to influence potential customers whilst raising your brand awareness.

Facebook Professional ServicesA tool you should start to explore is the new Facebook Professional Services – a tool to help people find a recommended local business or service. Launched to compete with established directories, the key to success is getting Facebook reviews which can give your business more prominence in the search results. As a platform which has a community larger than the population of the United States of America, the potential reach of this platform is incredible.

Although the launch isn’t yet official (as at the start of 2016) there’s already a lot of speculation regarding the competition it presents for competitors in the online directory space. Despite only being a simple star and recommendation service, the Professional Services application is set to prove invaluable for people seeking a trusted local business.

Included in the application is a search function for users to locate specific establishments within their local area. Search results produce business listings for any number of categories, along with location details – and crucially recommendations on Facebook. With all the information at the touch of a button, the Professional Services is set to be your business’ next best friend.

In order to fully benefit from the new Facebook service you need some great reviews on Facebook to encourage potential customers to try your business.

Though the application can start highlighting your business, having reviews will not only give you better positioning but people will be more likely to choose your business over the competition. This is where ReviewsMANAGER can help.

Reviews are an essential tool to help you adjust and grow your business to meet the needs of your customers or clients. By proactively gathering reviews and prompting your customers to add reviews to sites of interest, such as Facebook, you can substantially increase your pulling power.

Since word of mouth and reviews go hand in hand, the reviews you publish will boost your online credibility. With ReviewsMANAGER, obtaining more positive reviews on commendable sites can be easily achieved.

With the power of the new Facebook application set to prove a valuable tool, getting ready for this platform early can help to establish your business ahead of the competition.